The right time to post your blog

“The right time to post your blog”

This often deludes many a blogger as almost every blogger wants to hit the web space with their post when the onlookers are the most in number. Be it for self-satisfaction of having a greater audience or for those ad-money, you would like to have a formula to hit at the right time. And that is what I was searching for, when I came across an infographic from KISSmetrics (see below) that deals with the question.

The science of social timing

The science of social timing

However I would like to add two pointers before you start acting on the information you gained from the above infographic:

1. Check timezones

Always, along with the social timings, also consider the geographic locations of the people who visit your blog. Most blog sites’ statistics also show where do you get the most hits from. WordPress does. In case your blogging platform does not provide this information, you have to settle for an assumption.
The reason this should be a concern is because you should try to be inclined with the social timings of the timezone which gets you the most hits.
When you have hits from multiple timezones and want to shift your audience from the majority you have currently,  consider shifting your social timings according to your favorite ones.

2. Schedule your posts:

It is always awesome to have contents to post, on a regular basis. However bloggers who work with contents that are random wont necessarily be blessed in a frequent fashion, and for such bloggers it is better to keep on writing whatever content comes in their mind in the form of proper blog posts and instead of posting them right away; save them as drafts.
The infographic gives you a good baseline that you can use to schedule your posts. Fix a frequency and then keep stacking new posts as drafts. Schedule drafts to your accord, so that during the times when you have an out-flow of ideas you can keep stacking your drafts and schedule them to be posted one after the other as per your schedule.
This way when you are in a writer’s block or you are just too lazy to think or write; your blog will still have posts coming on a regular scheduled basis.
If your blogging platform does not allow to schedule posts for later, do it manually.

3. Experiment and wait

Play around a little. Not too much, but a little. You have got the exact times when people and certain activities are the most active from the infographic. Try playing with these times a little bit here and there.
See the hits for about a week or may be two and then try a different schedule. Do not stray away too much from the standard times, as these times are collected from data of actual usage. And when you find the best schedule – Eureka!

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2 thoughts on “The right time to post your blog

  1. These are great ideas. I’ve been scheduling my posts for a while but I got out of the swing of things. so I think I’m going make up a weekly schedule again with updated topics that readers can know what is going to happen next. I think putting the schedule as a menu and making that the primary website would be good too. However I would need to change the theme again (??!) I didn’t even realize that time had to do with anything. I’ll become a better blogger I promise. Thanks for the great advice!!

    • It feels good to know that the post helped.
      The page with ‘what is next’ will be great, however, making the page a landing page would keep the readers away from the content, which is contrary to what usability designs suggest. I think it would be better if you could have that page but instead of making it the primary page, provide the link of the page on a side bar, if you have one, or as a clearly distinguished menu item. You can also make that as a widget on your side bar if your side bar is not too crowded already
      About the theme change, even I had to undergo a theme change recently, and I feel it is alright to go for it, so long as you have a clear reason for it, and you still maintain some factors of the old design; so that it wont be like falling down a pit to an unexpectedly different place when people visit the site.

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